Alexa Private Cruises

A Marketing Story by TaylormadePR about Alexa Private Cruises

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Increase Sales

Challenge

Launch Alexa Private Cruises, to the top tier luxury media titles, across trade, consumer and national press for a HNWI and UHNWI audience. A 12 month campaign to convey key messages and achieve ROI bottom line results

Solution

TaylorMadePR set up a press office, with full press kit for the media launch. Created a 2 day media mission in London, with the top 5% of key travel editors from Vanity Fair to ultratravel Telegraph in order to explain the concept and stunning USPs of Alexa, the campaign is on-going with further press coverage in the pipeline

Press

Online Advertising

Results

Harpers Bazaar magazine: Circulation: 110,710 • Vanity Fair (UK magazine): Circulation: 195,053 • The Savoy Magazine: Circulation: 25,000 • Country and Townhouse Circulation: 60,000 • CNN Travel(Online) Circulation: 433 million VPM • Vanity Fair (Spain) Circulation: 20,000 • Tatler magazine Circulation: 84,515 • ultratravel Telegraph Circulation:462,899 • Harrods magazine Circulation:30,000 • Travel Bulletin Circulation:6,502 Total Advertising Value to date: £62,021.64 Total PR Value to date: £225, 171. 14 Total Circ to date: 4,964,755 Million (1:1) Total Reach to date: 1, 874, 265 ROI: 10: 1