Volkswagen Financial Services
Challenge
Building on the market and within target groups awareness that everything can be done in one place – in the dealership: car + car financing (credit / leasing / rent) + insurance + inspection packages Building awareness about TCO – the total cost of owning a car Modern ways of using the car vs. owning – products with residual market value = with low installments Associating mobility as a part of DNA VWFS Change of attitude when it comes to buying a car Strengthening the leadership position on the Polish market in the area of electromobility
Solution
Strategic consulting in area of communication Running a press office Expert positioning Car Leasing Day and Press Cafe (quarterly meetings with the media) Organization of participation in special events (Impact Mobility Revolution, Motor Show) Design and implementation of the mobilni.pl website Internal communication
Results
PUBLICATIONS: 2109 (2017), 3 484 (2018), 2275 (2019) AVE: 6.8 million in 2017, 14.8 million PLN in 2018, 19.5 million PLN in 2019 General reach: 523 million in 2017, 375 million in 2018, 501 million in 2019
Public Dialog
Public Dialog to zaufany partner o ugruntowanej pozycji, dostarczający rozwiązania w zakresie zintegrowanej komunikacji oraz public relations.
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