Bringing an Iconic Ad Campaign to Life
Challenge
Create and implement a mobile grass roots experience that educates and engages consumers, traveling to more than 100 markets annually.
Solution
Extend the got milk? celebrity milk mustache advertising campaign Throughout its 13-year history, the experience theme and interactive elements evolved to include key consumer passion points such as health & wellness, sports and music, while also leveraging key retail, media and influencer partnerships.
Results
The got milk? tour was the longest running industry educational initiative, engaging hundreds of thousands of people and generating nearly 250 million media impressions on an annual basis
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