Leading Enterprise Cybersecurity Mobile-Centric Software Leader Achieve ABM Lead Generation
Challenge
Raise Awareness, Reputation & Discover New Pipelines As the Leader in Unified Endpoint Management (UEM) & Zero Trust Security, Mobile Iron was uniquely positioned to provide solutions to enterprise-level clients and gain larger market share with its suite of products. Our goal and desired business outcome was centered around finding the right combination of audience segmentation, cost per acquisition and strong messaging to take this Silicon Valley brand to next levels.
Solution
Optimized Paid Search, ABM & Social Campaign Creation ABM Lead Generation B2B lead generation requires a highly focused approach to reaching audiences and decision makers at well-defined and qualified accounts with a personalized message and product offer. Social Media Marketing Our goal centered around creating smart social content, events, and entire campaigns dedicated to specific accounts that could benefit from MobileIron’s product line. Paid Social Campaigns LinkedIn message ads were a high-impact way to get in front of our prospects, especially with a specific offer that is timely and focused on each account’s specific needs. Corporate cybersecurity compliance, and threat defense will be a hot topics for mixed-use devices. MobileIron is uniquely positioned to provide solutions to enterprise-level clients and gain larger market share.
Results
ABM creates transformational relationships & reduces up to 50% of wasted sales time on unproductive leads. With personalized and engaging content along with frequent touchpoints to get the best engagement with different decision makers in the buying journey, we helped create lasting relationships for this Silicon Valley darling.
Socialfix Media
Socialfix Media is a full-service digital marketing agency based in New Jersey. Socialfix specializes in implementing digital marketing strategies and tactics to help clients generate more profitable leads while improving their digital footprint. In business over 17 years, Socialfix has served B2B and B2C clients all over the globe. Specializing...
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