Challenge
A number of changes to AdWords had taken place in 2016 and Cooks Academy required an AdWords Management Agency to address these changes within their existing AdWords accounts. In addition they were looking for an agency that could maximize ROI and drive this forward through ongoing AdWords management.
Solution
On review of the existing campaigns we could see straight away how performance could be improved. There was significant scope to write better ads, availing of the new expanded text ad formats and set up better goal tracking so conversion from ads and other performance metrics could be tracked. We proceeded to set up new campaigns based on Cooks Academy’s requirements and implemented goal tracking as suggested to them. Through hands-on AdWords management performance has continued to improve.
Results
383% increase in CTR 60% improvement in bounce rate 142% increase in impression share
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.