Roja Rugs - Luxury Home Decor

A Marketing Story by The Weird Company about Roja Rugs

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Roja Rugs

Increase Sales

Challenge

Roja Rugs not only wanted to change their web site, they also wanted to reach a new customer into their stores , and to work towards a larger goal – to change the relationship people have with the things they buy. The Challenges: 1. Competition in Bay Area 2. Covid19 3. Luxury industry and changing buyers behaviors 4. They didn't have eCommerce structure

Solution

“Every crisis presents an opportunity.” You just need to look deeply. The first thing we did is analyze the market, consumer behavior, checking cross industries like real estate, moving / changing home ratios, target audiences segments, and see what’s happening int heir competitors. 1. Find out new market dynamic, 2. Check last year keyword trends, 3. Analyze competitors deeply to see their actions. Sheltering In Leads To Home Improvement and Decoration After weeks of working from home, working out from home, socializing from home, and doing just about everything from home, data shows that consumers everywhere are in the mood for a little home improvement. With a +22.8% increase in the volume of visits to home decor/DIY stores (weekly based) it seems that many have come to the realization that working from your bed is not all it’s cracked up to be. In fact, consumers have increased the time they spend browsing furniture, decoration stuff and home furnishings by +46.8% since the start of the outbreak — the largest surge in browsing time observed across all retail sectors. And looking at the number of transactions, these home makeovers are not just virtual. Transactions on furniture and DIY sites in the UK and US were up +52.3% (April), contributing to a +101.4 increase in home purchases since the start of the crisis. (source: cbi EU)

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