E-commerce store Sibereon increased sales 10x
Challenge
Sibereon – an online store with products of its own brand Nisus for camping, fishing, hunting, and outdoor recreation. Market – the USA. The client had good sales on Amazon and eBay before. During the next business development stage, they launched their own online store on the Shopify platform. For the first months, the store team was managing Google Ads on their own, but the sales volume was not satisfying. Then Sibereon contacted us. Key task: increase online store sales and increase ROAS (Return on Ad Spend).
Solution
We set up conversion tracking, installed the correct integration of 4 systems: Google Ads, Google Analytics, Website, Merchant Center, set up and launched ads campaigns focused on business goals, and also dealt with long-term support and development of all ads campaigns. The key factor of success was the choice of Google Ads machine learning algorithms. The best result was brought by the Smart Shopping campaign – with its help we managed to get maximum impressions of the products and increase sales.
Results
In 4 months, sales increased by 10 times, while the ROAS (return on ad spend) increased by 2.8 times.
Lira Agency
Lira is Data-driven PPC Lead Generation Digital Agency for startups, SaaS, b2b companies, e-commerce, local services, lawyers, and realtors. We are a team of certified Google Ads & Google Analytics experts working with PPC since 2008, so we have experience in many fields: audit, setup, ongoing optimization, etc. Ads Expertise in Google...
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