Challenge
Fancy Sprinkles came to Swish with an undeniably sexy brand but in need of a strategic focus to new customer acquisition with little online market share or awareness. With limited resources and knowledge of online advertising, Fancy Sprinkles would end up needing a holistic approach to their digital marketing and how each touchpoint would impact sales.
Solution
Low-Funnel for High Return Understanding each customer is different is critical for sound e-commerce approaches, specifically bottom-of-funnel users with heavy purchase intent. Social in particular requires a well-thought out strategy for segmentation of users by online behavior, action, interest and understanding how that granularity impacts data intake Considerations to Google Shopping and feed optimization were also critical to Fancy Sprinkle’s success. Putting an ad out on Google just won’t cut it. Variables such as product quantities, availability & more will help aid a customers decision to choose you over your competition.
Results
413% Increase in year-over-year sales 371% Increase in total year-over-year orders +800K Surpassed over $800,000 in sales in only 8 months
Swish
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