Gila River Hotels & Casino
Challenge
The gaming and entertainment landscape in Arizona is a tough place to compete. To stand out, Gila River Hotels & Casinos brought in OH to update and elevate the brand to reflect what the company is striving to become: the only entertainment destination where you can have your own personal brand of fun.
Solution
You Do You BRAND CAMPAIGN We shifted from promotions-based messaging to creating a brand that elevated the level of sophistication while embracing an authenticity of experience Play on Player CAMPAIGN Introduction of the THE Card®—the new best-in-market casino player loyalty program.
Results
Record-breaking revenue month over month and year over year during our first year of engagement as AOR. +8% increase in new card sign-ups among adult population +15.5% increase in frequency of visitation among new sign-ups Awards 1 Telly Award 1 Rocky Mountain Emmy Nomination 12 Addy Awards 1 Gold Addy Award for integrated brand campaign
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.