SEO + PPC = Dynamic Revenue Growth
Challenge
Their marketing goal was to improve the quantity, but more importantly the quality, of their online leads.
Solution
SEO: Our campaign began before GoShip’s website was launched, with total focus on linkbuilding. After launch, we expanded the scope, in particular adding new website pages and building out existing pages to support high priority keywords. PPC: PPC was new to GoShip, and like many companies in that position, started slowly with a modest ad spend. From the start, lead quantity and quality exceeded client expectations. As a result, the ad spend was increased, enabling us to increase the number of target keywords and pursue proven keyword winners more aggressively. GoShip sees collaboration as the key to our tremendously successful PPC campaign. They see great value in our regular communication and willingness to listen to their ideas and take action on their suggestions.
Results
Transactions up 233% current YoY Revenue up 308% YoY Ad spend has increased dramatically with these strong results: The initial (trial) spend of $2,000 is now approaching $100K per year.
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