Preview Models
Challenge
Preview Models is a US-based modelling agency that wanted to generate leads and increase conversions using Facebook ads. Our challenge was to create a Facebook ad campaign that would target the right audience and increase conversions. Our goals were to: Increase the number of leads generated through Facebook ads. Reduce the cost per click (CPC) and cost per acquisition (CPA). Increase the conversion rate of Facebook ads.
Solution
Our team worked closely with Preview Models to create a Facebook ad campaign. We started with identifying the target audience, which included aspiring models and individuals interested in the modelling industry. Then, we developed a set of ad creatives that showcased the agency's services, including model management, development, and placement. To optimize the ad campaign, we tracked the performance of each ad creative and optimized it based on the data collected. We also A/B tested different ad copies, images, and CTAs to find the best-performing combination.
Results
Over the course of the Facebook ad campaign, we achieved the following results: Generated over 2,500 leads through Facebook ads. Reduced the CPC by 20% and the CPA by 15%. Increased the conversion rate of Facebook ads by 25%. The successful Facebook ad campaign not only helped Preview Models increase their lead generation and conversion rates but also enabled them to connect with a wider audience interested in the modelling industry.
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