Challenge
To fulfill their commitment to their retirees, Pfizer needed a platform to communicate, connect and keep them engaged. The client joined forces with SPI Group to create a website that realized those objectives.
Solution
In building the site SPI Group: identified what news would be relevant to retirees, such as health information, Pfizer news, announcements, advocacy information and benefit resources; developed a community section where retirees could create a profile and connect with former colleagues.
Results
Currently, there are 8,000+ retirees registered for the Community Corner on the Pfizer Plus Website.
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