Challenge
Advanced Assembly, a company that assembles prototypes and printed circuit boards (PCBs), needed a messaging platform that united their customer base in a unique brand experience. With our guidance, we sought to forge a brand experience powered by velocity, one that navigated and resolved the customer’s needs before they even know they’re present.
Solution
OUR STRATEGY Our team set up to create a new brand and marketing strategy that positioned them as the market leader in PCBs. With Advanced Assembly’s high-speed service, we sought to create a new brand identity that hinged on their ability to detect ideal solutions for their clientele. BRAND ACTIVATION Strategic Messaging and Positioning New Brand Story New Voice/Tone Value Proposition Stronger CTA w/ 24 Hour Response Brand Refresh Logo Brand Look and Feel Website Design and Development Digital Campaign Development Sales Materials Trade Show Materials Advertising Campaign Development
Results
We utilized our proprietary Achieve Anything Plan (AAP) in conjunction with a brand audit to facilitate a total rebrand for the company. In collaboration, we identified Advanced Assembly’s target market – engineers and project managers who value experience, efficiency and high quality – and crafted messaging, design elements, and new branded deliverables to reinforce their position as the solution-driven industry pioneers. With new branding and marketing deliverables, Advanced Assembly was able to forge a recognizable brand and generate a sales increase of over 15%.
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