Alimentation Couche-Tard - Circle K

A Marketing Story by OPIN Digital about Couche-Tard
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C
Couche-Tard
Improve User Experience

Challenge

Since 2017, OPIN has been working with Alimentation Couche-Tard (ACT), one of the largest company-owned convenience store chains in the world, to implement the Inner Circle, a global intranet spanning 4 continents and connecting 120,000 employees across 15,000 organizations using the world’s largest and most complex Drupal intranet. The Challenge Previously, their newly acquired brands all had their own internal systems for managing communication within each respective company. Following the acquisitions, this meant ACT had numerous intranets to work with when all they needed was one. Create communities for teams, departments, and projects with security and approval process for managing content Digital “high-fives” where employees can assign points and badges to reward and recognize their peers Store policies and procedures (e.g. HR forms and policies) – a central point of reference so people can look up project and knowledge areas alphabetically Employees add own content to give status updates, share link and files (images, documents, embedded videos) and highlight team wins and successes

Solution

OPIN’s mission was to create a global intranet solution that would allow Alimentation Couche-Tard employees, franchise operators, and others to access a single global solution that would improve communication, improve best practices and knowledge sharing and standardize operation support to the stores worldwide, all while reflecting one consistent brand. OPIN worked with ACT to incorporate a number of collaborative features to the platform to encourage user engagement.

Results

On the pilot launch, nearly 6,000 people in North America used the system. The number grew exponentially after the system’s full launch, garnering over 100,000 users across North America and Europe. Between June 12, 2017, and July 25, 2017, the site had over 58,000 sessions, over 290,000 page views and average session duration of 7 minutes and 43 seconds. OPIN continued to work with ACT on this custom project with a final worldwide roll-out in late 2018. Couche-Tard is continuously growing to be a top brand. OPIN was thrilled to have been chosen to provide an effective intranet that aligns with ACT’s internal teams throughout the world and are extremely proud to be part of their continued success.

~30 Employees
$10,000 Min Budget
1 Stories
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OPIN Digital

Ottawa, Ontario

OPIN is a leading and award-winning provider of Drupal open-source software solutions. Since 2010, OPIN has been helping government departments and large corporations fully leverage the web's potential to exceed their client's expectations and achieve ...

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