Bringing consistent, fresh social content for household brands
Challenge
* Pivot social content to reach an updated audience for multiple J&J brands * Provide new ways to demonstrate products in an effort to remain top brand choice for consumers in an ever-evolving healthcare space * Help J&J brands make a splash on new, video-first platforms like TikTok and Instagram Reels
Solution
We create a monthly stream of eye-catching, made-for social content for several J&J brands. By incorporating short-form video into our monthly content plan, social posts are seeing a significant increase in engagement compared to previous content. Using a range of photo, stop motion, and video content, we help publish
Results
During our partnership, we've helped various brands launch new and exciting products and campaigns on social, including Band-Aid Brand OURTONE bandages, Motrin’s partnership with Walmart and PERIOD, and Band-Aid Brand HYDRO SEAL Acne Blemish Patches. + 1,600% Engagement per post for Band-Aid + 110% Engagement per post for Motrin < 3 Weeks Produced 40 assets for J&J baby brands
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.