Empowering women in the Middle East for The Body Shop
Challenge
To develop a social and influencer marketing campaign that will position The Body Shop as a brand that celebrates and supports women empowerment, communities and fair trade, therefore challenging the status quo in the Middle East. Daring to be different and daring for new, important messages heard.
Solution
Insight Generations Y & Z in the Middle East seek brands that are a force for good and promote positive social changes and ethical initiatives. Now more than ever, consumers in the region are looking for products that are made sustainably and with high-quality natural ingredients. We developed an umbrella creative concept #SHEISTHECHANGE that inspired positive change in the MENA region and made women feel good about themselves. We activated three phases, each focusing on a specific product push along with a subliminal activist message. By leveraging respected and renowned beauty influencers in the MENA region who stood for change, the campaign not only raised awareness of The Body Shop’s products but also successfully reinforced the brand’s ethos.
Results
Our campaign #SHEISTHECHANGE has won numerous creative and marketing awards for the message that got the Middle-East talking. 8,500,000 Impressions 4,500,000 Reach 850,000 Engagement
Socially Powerful
Founded by social natives, our journey began at the dawn of Facebook and YouTube, creating our own content and telling the stories we wanted people to hear. As social platforms evolved, so did we, shaping trends and social culture as we developed, through to today’s world, where we are one of...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.