Success Story- Meta Design
Challenge
Meta Design Manufacturing specializes in custom manufactured products for the telecom, utility and design industries. At the core, Meta is about helping people and solving problems. The vision began when the founders saw a way to help people in need, overcome obstacles, and possibly open up career opportunities. For Meta, year one was all about laying the foundation, testing new tools, and increasing quality traffic. Challenges For relatively newly formed companies, the possibilities are endless. Meta Design recognized a need to build brand awareness (long-term) while generating interest among new customer partners.
Solution
The customer journey for a new utility, telecom or design business can be a long one: many touch points can be involved. Understanding the full journey beyond digital is important to understanding how prospective customers think. The Meta Design team has a great understanding of this and through it has been instrumental in understanding personas and helping to craft messages that resonate with prospective customers in different stages of the conversion funnel. Introducing new channels and putting an emphasis on the channels that drive the greatest engagement improved metrics like time spent on site, bounce rate, and number of pages visited.
Results
Content marketing including asset development, will further build on the ability to drive leads. META DESIGN is a thought leader in the space, with continual education and speaking events. By defining how we can leverage these activities to enhance the schools position in the space, META DESIGN will be able to take advantage of this unique position in a more scaled format, digitally, and throughout the year. Through continuing with forward-thinking brand awareness strategies, admissions will rise for years to come. Families will continue to recognize the school as the top choice for students and we’ll work to make that connection for families earlier.
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