Spotify x League of Legends
Challenge
Marrying Spotify branding with the League of Legends 2020 Worlds, we created social assets which highlight the promotion of a new partnership between the two brands though the website experience.
Solution
Localized for 18 Countries Working with Spotify and Riot Games global marketing teams, we produced individual style guides, translations, social assets and web experiences for 18 different regions. Stylized Platform Making sure to cover both Spotify and Riot Games branding, this project challenged the Layerframe team to find middlegrounds and push our creativity. Get Matched with the Pros The site experience centers around matching users to their well known LOL Pros through well defined "Styles", which the user receives after a series of question and answers. Get Matched with the Pros The site experience centers around matching users to their well known LOL Pros through well defined "Styles", which the user receives after a series of question and answers. Driving Traffic to the new LOL Hub The website experience serves as an interactive way to drive user traffic onto the new League of Legends Hub on Spotify and promote the new LOL music that has been added to the Spotify platform. Get Matched with the Pros The site experience centers around matching users to their well known LOL Pros through well defined "Styles", which the user receives after a series of question and answers. Driving Traffic to the new LOL Hub The website experience serves as an interactive way to drive user traffic onto the new League of Legends Hub on Spotify and promote the new LOL music that has been added to the Spotify platform. Music and Gaming Come Together Users move through five questions related to League of Legends as well as music listening in order to receive their match.
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