The New Creativity Project
Challenge
Innovative film creation and collaboration app turned viral news source.
Solution
Strategy Socialfix helped rename the company to Nuzable to reposition the brand with a heavier focus on being a credible viral news source. Marketing Socialfix helped develop a comprehensive marketing program that helped launch the mobile application to the market and get in front of target demographic lists that aligned with their business goals resulting in a 2 Million Audience Member reach. UX / UI Design The marketing program included fixing up the overall UI/UX design of the website, social media marketing campaigns, influencer marketing product endorsements and unique and informational video content. Branding We first conducted a full branding audit and analysis to determine the next direction for the app followed bu a strategy to create a new brand including moodboards, logo design, font selection and application designs. Originally named VQuick, the company needed to rebrand and redesign their mobile video reporting app so that it was in line with modern design and user journey trends. We designed the app user interface and user experience with the newly defined brand guidelines. We created moodboards to help the client identify the right look and feel of the app. This also helped us rename the company. We settled on “Nuzable” since it not only captured the main function of the app, but also kept a variation of the original company branding.
Results
We were able to creativly design assets that were used to develop a mobile application and help reposition the brand to where they wish to be.
Socialfix Media
Socialfix Media is a full-service digital marketing agency based in New Jersey. Socialfix specializes in implementing digital marketing strategies and tactics to help clients generate more profitable leads while improving their digital footprint. In business over 17 years, Socialfix has served B2B and B2C clients all over the globe. Specializing...
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