Challenge
Ideal Snacks had a great popped corn chip product, but the name, packaging and approach to market were flawed. The product had been on shelf for close to two years and there were no new key customers willing to take it on.
Solution
We renamed the product to celebrate what it was – a fresh new way of eating a popped corn snack. We also redesigned the packaging to help it attract consumers. From there, we reimagined the distribution plan, starting small by giving the product to New York City Schools as a better-for-you snack. Then, we approached JetBlue and became the exclusive chip for the airline. After building our case further, we went into Costco, Wal-Mart and grocery stores, and eventually expanded the brand.
Results
All of this work led to product line extensions and the sale of the company to a private investment firm.
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