Challenge
Increase e-commerce sales
Solution
Solution #1 Creative Scaling Full Speed Advertising was able to achieve these massive improvements through various strategic approaches to new creative, ad set restructuring, and audience refinement. How We Did It Post engagement aggregation across ad sets Transitioning to relatable lifestyle imagery over product standalones Videos and gifs to increase engagement and stop the scroll Story-telling ad copy to enhance brand awareness and liking Call to actions in the headlines Automation tools to detect ad fatigue Solution #2 Audience Refinement Through a structured approach to building and testing lookalike and interest audiences, our team scaled prospecting campaign revenue while balancing efficiency with retargeting audience segmentation and optimization. How We Did It Scaling ad set budgets using manual bidding and automated rules combined with ad tech software Segmenting delivery by device type to capitalize on users with high propensities to convert on mobile Advanced demographics including age, income, interest, and geographic segmentation SERVICES: Facebook Ads Instagram Ads Google Shopping Ads Tracking & Analytics CRM Automation Shopify Website Build
Results
For Joan Oloff Shoes our team implemented a dynamic social retargeting strategy combined with consistent creative testing and audience refinement using extensive data collection. Along with optimizing the brand’s website and social media accounts, we’ve increased total revenue from paid media by 740% and achieved an ROI of 80 across all accounts.
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