Growth Strategies for Innovative Sports Consumer Products Brand
Challenge
Build brand awareness, increase followers, and increase engagement
Solution
We developed a content marketing strategy that incorporated video production and custom graphic design, as well as targeted Facebook ads to engage and educate audiences. The content strategy leveraged video footage that was captured on-location across the country with their athletes, live streamed video content during marathons and tournaments. We also managed influencer and cross-brand promotional campaigns building relationships with influencers on IG & FB, and existing brands with aligned audiences to attract new potential customers and grow the KT Tape audience.
Results
Brand Partnerships Achieved over 400% increase in user engagement thorough cross promotional brand giveaways, influencers activations & athlete participation. Social media Achieved 200% increase in FB and IG followers within 12 months through content development, video, strategic marketing promotions. Video Marketing Leveraged FB & IG Live streams, flash sales & athlete page takeovers to help promote elite athlete participation. Attended over 20 world-class professional events to capture interactive video content.
Socialfix Media
Socialfix Media is a full-service digital marketing agency based in New Jersey. Socialfix specializes in implementing digital marketing strategies and tactics to help clients generate more profitable leads while improving their digital footprint. In business over 17 years, Socialfix has served B2B and B2C clients all over the globe. Specializing...
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