Lead generation: online customer resource center
Challenge
Put the DNA of your top sales people into your website. For Caterpillar Building Construction Products, its online Resource Center provides a valuable selector tool that quickly and intuitively guides visitors to their ideal machine. The site delivers tailored content, focusing on the machines, attachments, resources and offers most relevant to the visitor. Bartering for the user's identity. The primary goal of the site is lead generation, providing a consistent sales pipeline for dealers. To do that, Gelia creates valuable gated content that will motivate the visitor to share their information so that we can build a relationship with them.
Solution
Okay, let's make it even better. Based on recent UX testing, the site design and functionality were updated. A successful product website still had plenty of room for improvement. Gelia dug in with three goals: Improve the user experience Boost conversions Increase content engagement
Results
Users engaging with new site elements 3X more likely to convert. Increase conversion rates by 261%. 75%+ of visitors to product pages engaging with educational content.
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