Challenge
The Gaming Stadium, a first of its kind esports Stadium in Canada, is located in Richmond, British Columbia. The Stadium is custom built from the ground up with one purpose in mind – to be the best damn place to play and watch esports. A website can make or break a company’s reputation. Plus, with esports being a new and growing industry, it can be difficult to stand out amongst the sea of other companies. Seeing an urgent need, The Gaming Stadium reached out to developers across the country to build their website in time for their big stadium launch. “We evaluated SMARTT and a number of other developers both local and across the country,” according to Matthew Low, VP of Operations at the Gaming Stadium. “After reviewing SMARTT’s proposal, we felt that they were the best choice due to the relatively short time frame that we were operating under and based on the number of features we requested. It doesn’t hurt that it was also the most economical considering the above factors as well. Thankfully, our faith in them proved true as they were able to execute within time and within budget.”
Solution
Smartt used its Website Planning Roadmap and Agile Web Development methodology to help the Gaming Stadium create their online business processes and come up with the best technology stack for a MVP (minimal viable product). A working prototype site was built to examine potential workflows and technology options prior to full visual designs. For the visual designs, Smartt utilized team members who were big gamers and also studied design trends that were specific to the gaming industry.
Results
The result was a trendy site that was built by gamers and designed for gamers, with clean event and order management workflows in the background that save time and money. Currently, Smartt continues to support The Gaming Stadium as a VPS hosting provider and digital partner under Smartt’s unique FlexHours Program, an integrated service hours program that provides clients access to expert team members across Branding, Web Development, Digital Marketing, and IT Services.
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