L.G. Business Systems
Challenge
The client wanted an updated look of the website with new, fresh colours, more appealing for the customers, creation of blog and weekly blog entries about their products and services, and a digital marketing strategy that will make their brand popular among target audience. The Challenge: The company didn’t have active social media profiles and didn’t rank high on Google search results. They put their belief in us to make their brand recognisable for the premium quality of office stationery they offer and modernise the old look of the website. In addition, we had to think of a long-term SEO plan that will present them as the reliable and valuable company they are in Australia in the online world.
Solution
What We Worked on: Changed the look of the website with more vibrant and attractive colours and designs Created a blog and regularly updated it with new information twice or three times a week depending on the necessities. Compressed all the images and optimised them for SEO purposes Improved the relevancy of the links of products for SEO purposes Social media marketing – Facebook page and LinkedIn page profiles which are regularly updated on a daily basis with information about products, blog posts and important information Activation and regularly updating of Google My Business Profile Designed a long term SEO strategy The website We improved the visual appearance of the website with new, fresher and more noticeable colours that easily put the focus on the products of the client. We made sure that all the links are SEO optimised and compressed all the imagery uploaded on the website, therefore increasing the speed of access. CONTENT CREATION We activated the blog section which we regularly update a few times a week with texts whose aim is to present the products to the target customers and give them an opportunity to get familiar with their purpose, usage, characteristics or other important information relevant to know before ordering the desired product. The texts are also shared across the relevant social media platforms (Facebook and LinkedIn). Content is regularly prepared and sent to blogs that post informative content about small, medium and big businesses’ needs, related to the industry our client strives in. Web Copywriting We optimised the meta titles and alt tags across all the website. SEO Key Highlight Increased organic traffic sessions by 637.86% When we started working on the project, the website was not indexed on Google at all, henceforth in the upcoming period we managed to bring 15+ keywords in the Top 10, all of them indexed on Google. Our SEO services have increased their rankings for these keywords: #1 for “pay envelope” #1 for “green tyvek wristbands” #3 for “carbonless continuous paper” SEO Challenges Improve traffic from organic search Improve ranking for main keywords SEO Strategy Long-tail keyword research Website structure refinement After 6 months of Web-promotion and SEO strategy, we reported the following result per their campaign. Total organic traffic increase of 637.86% in just 6 months. These are significant numbers, the most important of which being the number of additional inbound leads. Traffic Acquisition Update May 2019 (for 6 months work period) LG Business Systems Organic Search has increased by 637.86% since December 2018 (the month when we started our digital marketing services) This has increased and trickled down to other forms of web traffic which have also increased. Direct traffic up 684.68% Referral traffic up by 460.37% Social traffic up to 670% Social Media Marketing We are working on a constantly developing social media strategy which is changing according to the latest trends in the field and we provide the followers with constant updates about all the aspects of our client and their story on a daily basis. After extensive research, the time frame for posting was pre-determined which enabled and is still enabling the posts to reach as many people as possible and engage them into the story. Facebook Posting about the products and their characteristics, tips about using the products and fresh content from the blog Created a ‘Shop’ section where all the products are easily available to order. Linkedin Posting about the products and their characteristics, tips about using the products and fresh content from the blog Google My Business We created and maintain the Google My Business profile of our client, regularly posting and updating about important information about products and events.
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