Challenge
WeGift is a Series A funded, UK-based fintech startup building the core infrastructure for the digital incentives economy.With a stellar list of customers including Apple, Pizza Express, Uber, Zalando, Perkbox and many more, WeGift has seen over 500% annual revenue growth. These leading brands are using the platform to both reward and incentive customers and employees, influence purchase decisions and behaviours, and grow. WeGift brought Kurve in to help with putting a marketing infrastructure in place. This included content production and distribution as well as deploying experiments for validating growth channels in order to attract more relevant, qualified leads.
Solution
After a strategic re-brand done by another agency, Kurve was responsible for technical implementation and became WeGift’s performance marketing partner. By installing marketing automation, testing paid ads as well as direct mail and outbound we put in place the foundations for growth. Furthermore, a robust content strategy was required for WeGift to differentiate itself in this competitive niche. Due to the difficult nature of identifying relevant prospects, we developed an Al-based natural language processing app for tagging and identifying relevant companies suitable for our account based marketing strategy.
Results
Kurve increased monthly leads by 56% and decreased CPA by 41% Drove a conversion rate increase of 430% in sales qualified lead Implemented marketing automation infrastructure Set up channel & web analytics and marketing KPI reporting Account based marketing strategy deployment Setup and ran LinkedIn, Quora, Capterra and Google ads Content production included case studies, blog posts & white papers Entire website rebuild and design overhaul Brand positioning & messaging support
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