Launching a Real Estate Consultancy
Challenge
An experienced real estate leader needed help launching his independent consulting practice. He had over 30 years of experience in the real estate industry, but no digital marketing experience outside of industry-specific platforms. Having previously worked in larger firms that had marketing support, he needed to find a marketing partner that could offer a variety of marketing services and a flexible, on-demand team. 3D Strategies needed to not only convey professionalism through branded assets, but the company also needed to provide branded assets for the clients they served. Often, these deliverables had a short turnaround time to meet deadlines.
Solution
3D Strategies’ CEO worked with SharedTEAMS to: Create a logo and branding guidelines. → Our graphic design team helped 3D Strategies differentiate from the competition by developing a logo and branding guidelines. Build a company website from the ground up to serve as the face of the new company. → Our communications and website design teams collaborated to convey the CEO’s experience and expertise to provide legitimacy to the new business. Edit and design on-brand RFQs, land use analyses, and offering memoranda. → Since the member had multiple properties he was working with over many years, our graphic design team created brand-specific templates to reduce the number of billable hours associated with developing each document by 20%. This also reduced the turnaround time for each asset. Draft content for and design multiple lead magnets to nurture different audience segments. → Our communications and graphic design teams collaborated to develop and send lead magnets that spoke to different audience needs, which helped move prospects through the marketing funnel.
Results
Our team helped 3D Strategies differentiate from the competition, present a professional image to clients, and nurture prospects. We also reduced the labor cost by about 20% and addressed time-sensitive projects on demand.
SharedTEAMS
SharedTEAMS is a membership-based "shared marketing department" that supports small to medium-sized businesses across the globe. Our team works as a fluid extension of each of our member’s businesses by executing projects and developing strategies in whatever capacity is best for your unique needs. You can delegate any marketing task...
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