Challenge
Cíclica is a Direct to Consumer brand in Costa Rica specialized in products for feminine care. The company was founded in 2016 by María Laura Gutiérrez and Angie Sánchez, both started importing menstrual cups and selling them on Social Media, but as the business started growing they needed a better solution. Cíclica started as a small project where buyers contacted directly through social media to make orders. As the company grew it, having an E-commerce platform to manage orders became a necessity. In 2020 the company took the decision to start producing the first menstrual cup in Central America, in order to reduce times, manage the quality of the product, have a better control with the stock and the most important challenge: start exporting cups to the rest of the countries in Latin America. Bananacode was tasked with three main goals: Creating the new identity of the brand. Building an online store that could help Cíclica manage their increase in orders and sales. Manage the Marketing of the funnel and the Paid Media Investment.
Solution
Branding This was one of the biggest challenges. The company is involved directly with the feminine care industry, and it was necessary that the brand can communicate security, education and professionalism. Before this new phase, the company had a different name and the social media had more than 7000 followers in Facebook and Instagram, which meant a serious change for the audience and a possible impact in the intention of the consumer. After the process, the brand made an important impact communicating confidence to the audience, increasing sales and the audience to more than 22 000 followers by November 2020. E-commerce Added to the brand, Bananacode worked on the user experience of the new e-commerce channel. The project an its planning was directly focused to produce an Educational E-commerce. That means that the entire website, had to communicate a lot of education in order to evacuate questions and possible doubts through the funnel. Bananacode built a full low quality prototype in order to define a solid communication strategy. We followed that process to align the copy and the layout distribution with the commercial strategy that will be triggered through the Paid Media. After the buyer journey was built our team presented the high quality prototype that was developed. As part of our work, our team developed two Magento modules to integrate a payment gateway and the delivery services, producing a full automated process that is connected to the Active Campaign email marketing engine that ensures the company tracks every sale, improving the customer service and maintenance of the community.
Results
Cíclica is receiving more than 4000 potential buyers at the E-commerce platform every month, after 8 months since the project launched the new web. Now the company is focused in growing the audience and include more products to the commercial line. All the effort allowed the founders to raise a Seed Round to expand the product to Latin America , improve the product and increase the traffic to the digital channels that are already giving positive results.
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