Challenge
Celsius Network is a new way to deposit, borrow and earn interest with crypto making banking on the Blockchain super easy. Forbes calls them the “#3 Bloackchain company to watch for in 2018. This FinTech company startup is primed to disrupt traditional banking. Celsius’ Challenge Celsius had a token sale for their initial coin offering and were looking to satisfy the demand of their ICO through Google Ads.
Solution
Shalmie helped contribute to their $50 million token sale by promoting their app and website by running targeted display and search ad campaigns. In just a very short time, we were able to scale their investment to surpass their conversion goal at their target CPA. How We Did It Advanced Placement Display Targeting Custom Intent Display International Search Campaigns Low CPA App Campaigns Conversion Ad Copy Google Marketing
Results
17,000 Conversions in a 30 Day Period 600% Increase in Conversion Rate 80% Decrease in CPA 1,600% Increase in Traffic
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