Electra Bikes

A Marketing Story by Skiver about Trek Bicycle

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Trek Bicycle

Product Launch

Challenge

Develop a brand voice that stayed true to their eccentric So Cal roots but didn’t belie their product innovations.

Solution

Insight We’re serious about making bikes. Not so serious about riding them. Creative Print, social campaigns & contests, video

Video Production

Social Media Management

Results

Five years of sales growth, including the best selling bike in the US (The Townie Ladies 7D).

Source: https://skiver.com/work/electra-bikes/

~15 Employees

$10,000 Min Budget

1 Stories

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Skiver

Newport Beach, California

If you want to get technical, we’d call ourselves an Integrated Creative Agency. If you want less buzzwords, we’ll tell you we’re here to solve problems.

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