Challenge
Working closely with a cross-sectional team that included top executives as well as front-line workers, we helped this team forge one solid team out of two. We shepherded the team to a new brand and new name. We followed this up with multiple workshops to define core values as well as an operating model that would put customer service front and center. In addition, we helped launch multi-media campaigns to spread the word about Segra in new markets.
Solution
BRAND WORK Logo Development Brand Guide Website Design Branding Campaign Sales Support Collateral CULTURE WORK Vision & Values Employee Recognition Campaign Headquarters Design STRATEGY WORK Market Research Brand Framework Customer Journey Framework Leadership Workshops A CLOSER LOOK Corporate Website. Launched a new website that accounted for multiple audiences and a variety of complex products. Through carefully crafted design and copywriting, created more “human” messaging to underscore the company’s commitment to 360 customer service. Brand Guide + Identity System. Working closely with the leadership teams, brought the two companies together through an immersive and highly collaborative process that netted a brand platform with full buy-in. Following this, crafted a strong identity system to stand out in the marketplace. Corporate Headquarters. With offices across the Southeast, it was critical to build a “homequarters” in their new hub in Charlotte, North Carolina, that welcomed everyone. In addition, this venue promotes the “Articles of Excellence” or core values that shape the company’s culture. Multi-Media Brand Campaign. Building from their customer-centric focus, we crafted their “why” – which we framed up as “freedom to grow.” This promise translates to a commitment to offer the communications solutions that help companies reach their potential.
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