Challenge
Marriott International contacted us with only 1 month prior to the event with an urgent need to design, develop, market and drive customer registrations and sales.
Solution
Our DevOps team deployed staging and production environments on AWS cloud infrastructure in 1 day. Our backend and frontend engineers began laying out the framework and architecture to be used. We quickly provided 8 concept designs to the organising committee. After that we selected 3 of the winning designs and quickly developed landing pages to match those designs. We started our digital marketing campaign along with A/B testing to determine the outright winner in terms of conversion. Within 1 week, we had a production site deployed, and digital marketing campaigns setup driving traffic to the site with a conversion rate of 60%. We're Agile Working on such a tight timeline with such a large number of partners is an exhilarating for us. We strive to succeed in these types of challenges and we do so by being agile. By immediately deploying the 3 different designs for the landing pages, we were able to run A/B tests in parallel while we were developing the rest of the site. We also prioritized which sections of the site should go live first. This let our project managers work with 40 hotels to gather all the necessary media, content and approvals required in such a large undertaking.
Results
The results speak for themselves. We will drive 10,000 registrations and generate up to 20 million baht in revenue for Marriott International. And we did this in one month. We are already working on our second project with Marriott International at the time of this writing.
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