Coca Cola – Facebook Game
A Marketing Story by
DIGITAL INNOVATION INC LIMITED
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Coca-Cola
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Challenge
Cybercom, a Dublin based agency, commissioned us to create ‘the Neverending Dance of Happiness’ game on Facebook, for Coca-Cola.
Solution
We built a complete online Flash game within Facebook – delivering against all the objectives – including integration in Coca-Cola’s server, built on an Oracle database, and adhering to their security procedures. We designed fully customisable 3D avatars, which worked within six different music and clothing styles. Over 120 individual dance moves were animated.
Results
The game attracted over 479,000 users in only the first 2-weeks alone, exceeding expectations.
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