Building Effective Email Support for an Amazon Retailer using Facebook Leads Ads.
Challenge
PureBoost needed a marketing automation platform to seamlessly nurture signups from its social media paid ad campaigns. Pureboost wasn’t capturing and nurturing their sign up and social media paid ad campaign leads to full advantage when Elevated began it’s partnership. Elevated identified HubSpot as a robust solution for PureBoost and implemented the platform along with personalized, automated promotion campaigns.
Solution
Amazon doesn’t share customer email addresses and restricts built in email opportunities with each Amazon seller’s customers. This makes nurturing each lead captured from other channels – like paid media – extremely important. The HubSpot Ads integration tool makes this easy and provides valuable lookalike audience capabilities as well.
Results
7,885 Facebook Leads Ad Form Submissions 1 Energy Drink 20% Open rates 20+ Workflows
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