Challenge
Halliburton Landmark wanted to establish their leadership in digital transformation for Exploration & Production operations by hosting a one-of-a-kind product announcement. The goal was to break-through the traditional webinar clutter and provide engaging content to generate product interest. No more “Death by PowerPoint”.
Solution
Sector 5 Digital created a captivating experience to announce Halliburton Landmark’s newest DWO offering and delivered it through a seamless online streaming experience using the S5D RUSH Events platform. The virtual event allowed Halliburton Landmark’s worldwide customer base to learn about product offerings and easily view demos, which also helped increase lead generation.
Results
Over 1,700 unique users registered for the event, and 43% of registered users viewed the online experience live. Post event survey participants rated the special event a 4.5 out of 5, and 4.6 out of 5 in Innovation. Based on this success, Halliburton Landmark plans on doing a series of similar virtual experiences with Sector 5 Digital in 2021.
Sector 5 Digital
Since 2001, Skyline Sector 5 has been dedicated to building purposeful experiences for its clients, crew and community. These experiences can take place anywhere, but they typically happen at exhibitions, activations, retail environments and events wit...
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