Juniper Networks
Challenge
Juniper Network's sales and marketing teams were about to roll out Juniper's end-to-end 5G solution at the world's biggest mobile communications event. And they needed a video. At multiple meeting areas around their booth, they would play this video to promote Juniper's approach to 5G. The goal was to whet the technical appetites of industry experts and make those experts think “Juniper” whenever they heard "5G." We had just over three weeks to work and needed to make a short teaser version too.
Solution
Getting it done. Well. And on time. Message first. Our writing and motion-graphics teams quickly absorbed a huge volume of complex technical background information. Then they identified the messages for our new two-and-a-half-minute video. Revise quickly and keep it on brand. We handled multiple script and storyboard revisions in minimal time—ensuring the finished product would align with our client’s vision. Already familiar with Juniper’s brand and editorial styles, our motion-graphics designers and proofreaders ensured the video’s fast passage through Juniper’s brand review.
Results
Awards aren’t everything. But quality and effectiveness are. Juniper has used this 5G video (and the teaser version) to great effect via email, social media, blog posts, and other channels. The video won a 2020 dotComm creative award.
MarketReach, Inc.
Before Hewlett-Packard merged with Compaq, before Compaq bought DEC, back when “google” was just a nonsense word, MarketReach was serving technology marketers. In those early days (starting in 1994), we provided tech companies with full-service event management and helped them implement partner marketing programs. Our clients’ needs evolved over the years. With...
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