Tower Roasting Co. and the SUPER POD™ with SUPER SEAL™ technology
Challenge
Tower Roasting Co. is a craft coffee pioneer, founded by technologists partnered with direct trade growers and artisan roasters driven to create the perfect cup of handcrafted coffee for every taste, every time. Their K-Cup, the SUPER POD™ with SUPER SEAL™ technology was named this because it keeps coffee fresh longer than regular pods and they hold up to 47% more coffee and flavor per pod. Their high-end brand is Tower Coffee and mass-consumer brand is Majestic Blends. The challenge put forward to Sagon-Phior was to get this fantastic product to as many people as possible!
Solution
Majestic Blends, their Pacific Northwest brand, used a similar flavor profile to roast process. However, Sagon-Phior suggested developing a Bigfoot mascot to add more attention and irreverence to the brand. A “match me to my coffee” game was created to capture customer data and taste profiles so they could be linked to their perfect coffee match. Creative direction also included design direction and copywriting for the websites and packaging. CRM, a digital marketing campaign, social media and public relations will follow.
Results
Tower Roasting Co. changed the coffee game by turning the product development process around. And with the help of Sagon-Phior, they were able to better build their brand and create a foundation to grow on for years to come!
Sagon-Phior
At Sagon-Phior, we are a digital branding and marketing agency that strives to establish powerful connections between brands and their customers through emotional marketing, branding, and technology. Our focus on emotional marketing allows brands to gain a better understanding of the crucial but often unnoticed patterns of customer behavior, emotion...
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