An award winning campaign for Hard Rock Hard Seltzer!
Challenge
The Hard Rock brand is recognized the world over. Sagon-Phior was tasked with the exhilarating creative job of exploratory brand invention of a hard seltzer beverage, and a cosmetics and hair color line.
Solution
Sagon-Phior chose a position that highlighted the legacy of the Hard Rock brand look and feel (music, parties, rock stars, rebellion, freedom, excitement) and the flavor profile of their popular cocktails. Their goal was to incorporate the iconic rock star persona and imagery to connect the product lines with a Hard Rock destination feel.
Results
The work done by Sagon-Phior received "The Gold Award" from Graphis, the most prestigious institution for design, advertising and illustration. Graphis is dedicated to promoting and celebrating the most compelling work from all over the world. With over 150,000 individual pieces in their repository, they hold the most significant collection of creative excellence worldwide.
Sagon-Phior
At Sagon-Phior, we are a digital branding and marketing agency that strives to establish powerful connections between brands and their customers through emotional marketing, branding, and technology. Our focus on emotional marketing allows brands to gain a better understanding of the crucial but often unnoticed patterns of customer behavior, emotion...
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