Guardian Data Destruction
Challenge
The Problem – Build Awareness and Engagement in a Crowded Market Holiday greeting have always been a nice way to demonstrate a company’s appreciation to clients, prospects and partners. They improve client relations and are great marketing tool to drive top of mind awareness.benefits-animated-holiday-card The problem is that EVERY company sends out holiday cards at the end of the year. So how does a growing company, with a limited marketing budget, keep in touch with it’s clients? How can they build brand equity and good-will while saving costs? That is where animated holiday cards come into play.
Solution
GDD fell into the category of not wanting to send out the same traditional holiday card. They wanted to stand out and drive engagement all year long. This animated video for business was created by using brand assets like GDD’s shredding truck. With this brand recognition on each card, we created not only one end of year / seasons greetings animated holiday card, but multiple animated holiday cards for the different holidays over the course of the year. In the seasons greeting holiday video card, the shredding truck shreds hard drives into snowflakes. Meanwhile, for Valentines Day, it shreds hard drives into hearts. Thanksgiving – leaves, St. Patty’s Day – clovers. By customizing the message, graphics and music for each holiday, GDD was able to spread the base investment of their corporate video production project over the entire course of the year while continually having something interesting and different to send to their customers and prospects.
Results
Creating animated holiday cards for each different holidays over the year allowed GDD to keep their company, brand assets and value proposition in front of their customers over the course of the year in a non selling, environmentally friendly and interesting way.
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