Challenge
Came to us for help acquiring new leads and higher conversions.
Solution
After a deeper dive into their site, we got to work redesigning specific pages to encourage customer engagement. Once we established the customer journey, it was time to create and measure a series of paid campaigns. CONTENT IS KING Built brand awareness, encouraged customer engagement, targeted specific audience segments, optimized & measured their campaigns. FINDING THE TARGET AUDIENCE These stats helped us optimize and measure each campaign to target the right customer for this product. • 87% OF RETAIL SHOPPERS START THEIR SEARCH ON DIGITAL CHANNELS. • 67% OF B2C PURCHASES ARE INFLUENCED BY ADS. DIGITAL STRATEGY CUSTOMER JOURNEY We worked with Pond King to develop the entire digital marketing customer journey. Our work touches nearly all aspects of their digital marketing strategy. EMAIL MARKETING AUTOMATION Using HubSpot’s Workflows we are able to send very targeted emails to customers and leads based on how they are engaging with our content both on our website through our other marketing channels. EMAIL MARKETING TARGETED EMAILS By understanding who our audience is and what they care about we are able to send them personalized, targeted emails about products and services they care about. This means higher opens and click-throughs on all our emails. PAID MEDIA TARGETED ADS Understanding where the audience in their buyer journey allows us to send targeted ads that help address objections or questions about services or products. This leads to higher engagement and more conversions. OUR SOLUTIONS MAKE AN IMPACT How did we help? We encouraged customer engagement by targeting specific audience segments through optimized campaigns.
Results
• 28% Open Rate • 20% Click Throughs • 700% Roi • 1.6% Contact To Customer • 28% Increased Sales In 2020 • 117% Increase In Sessions
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