6x More Conversion of Enrollment into Training — a New Website for WitFlow by Lga Mościchowska
Challenge
Due to the change in the profile of activity and greater emphasis on training, Iga asked us for help in creating a new version of her website, which will accurately display the content related to the training she conducts. Our main goal was to increase conversion - registration for specialized training - for both individuals and companies.
Solution
Appropriate presentation of experience Iga has many years of experience in the field of User Experience research and design, which we decided to emphasize strongly. We have highlighted the fact that Iga is the co-author of the book "Research as the basis for designing user experience", has made numerous appearances and provides training, mentoring and consulting services daily. Clear presentation of the offer It was also crucial to present the training program, information on what exactly can be expected during the training, and what can be gained from it. The pages with the offer have also been enriched by the opinions of people who have already benefited from a given training. Adjusting communication to the target group The very characteristics of the training - UX was also a big challenge for us. The recipients paid particular attention to the experience around the site. We knew that the site itself would be a showcase of the training. Through properly used communication, graphic and interactive elements, we have introduced the so-called "Delightful moments". Making the website stand out We wanted the site to be unique and stand out from the competition through its unique character. That is why in our graphic concept, we decided to refer to the workshop techniques used by Iga in her everyday work. Therefore, the leitmotiv here became tools, such as post-it notes, hand-drawn drawings, or the light, informal nature of communication. Conversion (enrollment for training) Presentation of Iga's experience along with a clear and encouraging offer to buy, appropriate user attention management in a way that is pleasant to receive, has achieved the overarching goal - sales training. Shortly after the premiere of the new version of the site, the training was sold out for several months in advance.
Results
600% conversion increase Increasing positive user experience when browsing the new website Building the new information architecture of the witflow.com website Presentation of Iga and her position in the field of UX Presentation of the training offer clear and encouraging to purchase UX mockups for the home page and individual subpages New, distinctive design Development with Webflow.com platform
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