Increased Organic Traffic by 2133% in 6 Months

A Marketing Story by Scopic about Homegrown Nursery
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Homegrown Nursery
Increase Sales

Challenge

Homegrown Nursery, a California-based company specializing in providing the highest quality feminized cannabis clones, wanted to revamp their website and increase their organic traffic. Homegrown Nursery decided to collaborate with Scopic to give a fresh new look and feel to their website. The Homegrown Nursery team understood the drawbacks of growing cannabis from seeds or the high costs of purchasing the end product. With this in mind, they knew that the most important of all was making it easy for their target audience to find them. So, they needed help establishing a good online presence in their competitive market. One of the goals for Homegrown Nursery was that they didn’t want to rely on third parties to promote and sell clones on their behalf anymore. They wanted to grab the attention of both cannapreneurs and established marijuana businesses across the country.

Solution

Our SEO team started by executing both on-page and technical SEO audits of the website and crafted a new URL structure. Our next step was SEO-friendly content creation. The Scopic team transformed the website’s look and feel, with an intuitive and user-friendly design with clearly defined sections, CTA buttons, and a smooth user journey. Once the website was live, we continued to provide Homegrown Nursery our WordPress development support services on an ongoing basis. Moreover, our SEO specialists and content writers combined their forces on the content marketing efforts. We united a strategic backlinking campaign with weekly blogging. All of our efforts helped establish Homegrown Nursery as an authority in the Cannabis growing industry.

Results

Our digital marketing efforts increased the organic traffic from 198 users in September 2020 to 4.421 in February 2021. The traffic increased, even more, starting from November and doubled each month since. In September, the number of keywords ranked in Google’s top 10 search results increased to 42, with 15 of those keywords ranking in the top 3 in the US. With the help of Scopic’s web development, digital marketing, and web design services, Homegrown Nursery has grown tremendously and has now shifted its focus to wholesale distribution exclusively. With a new unique blog post published every week based on popular keywords, the organic traffic continued to increase by 100% every month.

Gallery

~182 Employees
$25,000 Min Budget
2 Stories

Scopic

Rutland, Massachusetts

At Scopic, we combine tailor-made software development with creative digital marketing and unique web design, to become the one-stop-shop for industry innovation. - 1,000+ projects delivered - 15+ years of experience transforming ideas into reality - 280+ highly talented developers, designers, and marketers from around the world. Whichever industry, we have the experience...

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