Challenge
Evolving an iconic campaign. After over nine years of a massively successful, iconic campaign, it's always a challenge to find ways to keep things fresh, interesting and relevant. We call the latest iteration of our University of Farmers® campaign, "We Know From Experience." It's based on the insight that Farmers agents know a thing or two, because they've seen a thing or two. Whatever you can imagine, they've probably seen it and covered it — and they know how to help you too.
Solution
What do clowns and rock and roll have in common? They’re both catalysts for bizarre accidents covered by Farmers Insurance. We brought these incredible, real claim stories to life in a 360° campaign to show off the vast and impressive insurance experience Farmers offers. Because after all, when you’ve seen a thing or two — you know a thing or two. For digital media, we created content based on truisms from the shared experience of our audience, like the frustration of an ad interrupting your show or the ear-catching effect the Farmers jingle has on people – even the characters in our commercial.
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