Aarco Contracting
Challenge
Aarco Contracting is a General Contracting firm based in New York. They specialize in Masonry, Facade Restoration, Waterproofing, Roofing & Concrete. Aarco Contracting initially contacted us in 2016 for an issue with their website. Their website was blacklisted and removed by Google due to malware. They relied on Google Adwords to get new business, and as a result of the removal of their website from Google, they were not able to get any new leads. Aarco Contracting also wanted us to look at different ways of marketing their business as they only relied on Google Adwords.
Solution
The site was too far gone for us to attempt to fix it. If we tried to fix the site, the corrupted files might have caused more future issues. Instead of an easy fix, we redesigned & rebuilt the website, which was more Robust, Dynamic, Well Structured, SEO Optimized, Engaging Informative Easy To Read, and a clear Call To Action. Our goal was to make it a pleasant experience for the users and make it very simple for them to navigate the site and find the answers they are looking for & make it even easier to contact Aarco Contracting with their queries. SEO Implementation As a result of malware, the Search Engines have blacklisted the Aarco Contracting website. We had a real challenge on our hands. Once we have rebuilt and launched the site, we added the website to the Google Search Console and quickly let Google know that site is free of any malware. We took further steps to rank the website on Google the steps as follow: Submitted the Sitemap to Google Optimized The Images Increased Page Loading Speed Clear & Engaging Content Implemented A High-Quality Link Building Strategy Analytics To Track & Study User Behaviour Technical SEO Content Marketing Local SEO
Results
Aarco contracting rankings improved, improved, and improved. Aarco Contracting ranks on the first page for more than 10 targeted keywords, with a few of them achieving 1st position. They saw a dramatic increase in organic leads. Organic Traffic Increased By 3200%
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