Challenge
Wilson Warehouse is a 4th generation warehouse, logistics and transportation company headquartered in Baton Rouge, Louisiana. They’re a rarity in this conglomerated space. When we first started talking to them, their brand was dated and it needed to better reflect who they are – a family-owned and operated company that will do whatever it takes for their customers, whether that’s a start-up coffee roaster or a Fortune 500 oil behemoth. They also needed to ready the company for its next generation of growth.
Solution
Their brand palette, so to speak, was a blank slate. They had no established logo, colors, fonts, photography, etc. – a dream for a brand experience agency. Through our THIRST® process, we developed Wilson Warehouse’s Unique Value Proposition (UVP) and built their palette on that: You’re Not Square Footage to Us. You’re Our Purpose.
Results
With only a $5,000 direct investment in Google AdWords, and an in-depth lead generation strategy, Wilson Warehouse was able to secure a significant customer and increase overall new prospect inquiries by 300%.
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