Invisalign: Lead Generation for Business Growth
Challenge
Invisalign is a modern solution to straightening your teeth without wires. As global market leaders, Invisalign has high-growth aspirations for the GCC and Eastern Europe regions, which requires a combination of brand awareness targeting end consumers as well as identifying and targeting dentists for their certification program, who can then provide and deliver Invisalign services. Our brief at Nexa, was to provide both.
Solution
Product : Dental alignment technology and products Tap into B2B market & raise brand awareness with industry stakeholders Lead generation of healthcare provider partners (Orthodontists, Dentists) for paid certification courses Lead generation for event participation and attendance Across GCC region
Results
390 - Ultra-Qualified Leads $1,500- Certification Fee per Dentist 234 - New Dentists Certified $3.26m- Potential revenue based on just 2 new treatments per year by a newly approved dentist
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.