Challenge
Your brand may be reputable, provide remarkable service, and surpass customer expectations, but if your local presence is lacking, you risk not being seen by those in need of your services. For a leading beauty franchise, European Wax Center, to been seen at the local level across all their nearly 800 locations, they were in need of a trusted partner to help drive search visibility and increase waxing service reservations.
Solution
That’s when they turned to Rio SEO for help. Rio SEO’s solution combined powerful Local Listings and Custom Reporting Solution with expertly managed services to tackle European Wax Center’s former challenges and significantly enhance their local search marketing. Additionally, European Wax Center, couldn’t just partner with any local marketing solution provider. They needed someone who would spend the time and resources to develop an out-of-the-box solution for each of their franchises. Rio SEO was up to the challenge, building out a custom reporting solution to benefit all of their franchise locations. Each month, franchisees receive a monthly, white-label report offering valuable insight into each of their individual location’s search results. The four reports each location receives are as follows: Yelp Reporting GMB Reporting Google Paid Ads reports Local SEO Reporting
Results
Since choosing to partner with Rio SEO four years ago, European Wax Center continues to realize noticeable results. Some of these results include: A significant increase in click-through rates Improved reporting visibility across all franchise locations An increase in web reservation conversion rate
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