Health Shield Friendly Society
Challenge
Health Shield Friendly Society is a healthcare provider who truly has their customers at the heart of everything they do. They’re dedicated to helping businesses keep their employees in the best of health through a variety of innovative health and wellbeing solutions. Back in May 2018, Health Shield joined forces with Prodo to form a strong digital partnership. Together we ironed out the challenges they were facing and created a strategic epic plan to help achieve their goals. Understanding their goals: Use the inbound marketing methodology to target SMEs Grow the market and educate businesses about preventative healthcare as well as what healthcare cash plans are and how they can benefit the workplace Ultimately raise brand awareness and position Health Shield as a leader in the industry
Solution
Evergreen inbound campaigns to generate leads Using the inbound marketing strategy powered by the HubSpot platform alongside PPC campaigns and SEO, we’ve launched a number of evergreen campaigns across core themes, specifically designed to raise brand awareness and nurture consumers until they become MQLs. Over the last few years, we’ve written blogs, emails, ebooks, social campaigns and built pillar pages, quizzes, surveys, infographics, videos, animation… all within the tactical inbound campaigns designed to attract, engage and convert their customers. Additional support to drive brand awareness Outside of inbound marketing, we’ve provided additional design and video tasks to become a true extension of the Health Shield team. Whether it be policy documents, adhoc email marketing campaigns, designed assets for social posts and blogs posts or animated media banners for awards and events, we’ve helped Health Shield bring their brand to life across multiple platforms and channels. An example of our inbound strategies working alongside PPC include the occupational health campaign. With the Coronavirus pandemic encouraging businesses to change the way they work, Health Shield came to us noticing an appetite for occupational health services. After thorough SEO research we launched the occupational health epic alongside a PPC campaign which improved occupational health lead performance by 800%.
Results
47% Increase in total website traffic 2020 vs 2019 91k + sessions towards our campaigns 800% Improvement on Occupational Health lead performance
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