Challenge
The founders of the BitQuant Exchange are dreamers and strong advocates of FinTech products. They strived to create a unique product among the hundreds of others that originated during the recent blockchain “gold rush”. We were asked to create an organic identity, a state-of-the-art product and structure the company’s digital infrastructure - and all of that under a constrained timeline of two months. The project at hand required the creation of a full-scope Digital Infrastructure. That included brand identity, competitor research, web-design, web-development, creation of extensive technical documentation, establishing web analytics and an affiliate system, creating a dedicated community and ensuring a strong presence on social media, running an early access campaign, managing paid traffic, content writing and more. All of the above was to be done in a competitive niche of Digital Asset exchanges, where over 200 companies are building virtually the same type of product for a global audience, at the level of quality same or higher than the industry-leaders, under a limited budget and in strict deadlines. The main challenge we’ve been able to overcome was presenting a product, still in beta, under an appealing and very attractive user-centric umbrella of highly innovative features.
Solution
To solve this We’ve delivered the full scope of the project in three distinct stages. Preparation: conducting a thorough market and competitor research, creating the concept of a unique and superior product. Creation: designed and built the entire digital infrastructure for the project, including a referral system, an original user-journey, a successful organic traffic strategy, and integrated a number of effective traffic-sources. All of that was done with a particular emphasis on analytics and emotional appeal. Release:conducted a blitzkrieg Early Traction campaign with astounding overperformance - beat the whitelisted users KPI by an order of magnitude.
Results
137 Countries covered 17,000 Extra whitelisted users 150,000 People made aware of the brand 1 New whitelisted member every minute during the first week
RGray
The more we contribute, the more we have! The Core Values and Peculiarities of RGray Marketing: - Highest quality of services and advice provided; - Friendly relationships with clients - each our employee & partner treat a client like his/her friend. - 100% convenience in the quality of services provided by...
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