Challenge
Nation-wide launch for a global brand. Finlandia Vodka asked us to remind people of this noble drink and spark inspiration for how it can be used in the winter at home party occasions. To better understand the brand and its' values, we dove deep into the Scandinavian culture.
Solution
After a few months of cold winter and aurora filled skies, we created a mystical story about the longest winter night, and 6 rituals which make the night magical. For the story to find its' way into homes nation-wide, we introduced a specially designed landing page, interactive banners, and custom drawn animations.
Results
Best practice case 2016 FV Global brand manager, Brown-Forman Europe distributors meeting
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